The City of Austin’s Wellness Program needed a logo, tagline and high-quality, attention-grabbing print materials to promote council member Laura Morrison's Breast Cancer Awareness campaign. Their goal was to encourage employees to take advantage of their health-screening benefits and to track participation throughout the campaign.
I created a versatile logo for display at press events, in newsletters, on promotional items and a variety of other campaign applications. Posters and monthly flyers containing awareness-raising facts were displayed across City offices to catch the attention of passers-by. Hand-mounted graphic chart displays employed custom stickers as markers to track monthly participation.
The logo solidified the campaign message and the informational posters and flyers are a timeless resource that can be used year after year. The graphic charts served as interactive components that were user-friendly and easy to read and that maintained the program’s overall look and feel. The City continues to use the logo and graphics in expanded applications to continue spreading the message of awareness.