Akronim _'s profilePutra Fairega's profile

LYS / Concept

P R O J E C T
LYS / Concept

Y E A R
2019

From the part of Akronim Internship Exercise, we create an internal task for our intern design students to design a concept for fictional brand, LYS.

Conceptually, LYS is a scented candle product that is made using natural ingredients, so it's very safe for the environment. Made with passion, making LYS products has a very great quality among their competitors.

The aim for this project is, we want to branding a product that is has a feminine images, to be more masculine. As all we know, women prefer to buy a scented candle rather than men.

To reach their new markets, LYS wants to have a bold, contemporary and casual images for their product identity. Visually, we will bring out a shades of darker color with more "masculine" fragrance variant that is associated with "black", like coffee, tobacco, black forest, black tea, and also a smell of woods.​​​​​​​

 




C R E D I T S
LYS is a conceptual work
Based on the Internship Design Exercise

Project Under Direction /
Akronim

Art & Graphic Design /
Fairega Dwi Putra

S O C I A L   M E D I A
Facebook
Instagram

C O N T A C T
halo@studioakronim.com


LYS / Concept
Published:

LYS / Concept

LYS is a conceptual work based on Akronim Internship Design Exercise.

Published: