逐花草而居・臺灣蜂蜜小農品牌再生視覺設計
Rebranding Visual Design of Taiwan Honey Brand of Small Farmer
以蜂農堅持自然農法，尋求純淨蜜源，追逐花草，作為品牌再生的出發點。
山林與質樸插畫手感，連貫的四幅圖，走過四季，從這座山越過那座山頭，傳達一路走來與土地相惜的初衷，藉由品牌的堅持與設計力，創造在地農家價值，也莫忘根與本。
The persistence to natural farming approach by beekeeper that seeks clean honey source and after flowers is taken as the point of departure for the rebranding. The rustic illustrations of mountains and forests in the four pieces in series that go through the four seasons from the one mountain to another convey the original purpose of cherishing the land to date. Based on the persistence of the brand as well as the power of design, values are created for local farmers while serving as a reminder of keeping the root in mind.
