Last Saturday we (that's W13, a Bolzano based design firm and me) launched a guerilla event as part of a larger prodct campaign for "Dein Südtiroler Bauer". It surpassed our expectations by a large margin.
8 teams set up stands in every city and handed out boxes with fresh root vegetables and fruits for a delicious little minestrone.
It took only a single hour until all boxes in South Tyrol have been handed out. We're talking thousands and thousands of root vegetables, apples and receipts for the minestrone.
In fact, you were so fast, that we had to strike our tends 3 hours in advance.
We reached our goal of by creating a broader brand awareness for the products the hard work and cultural heritage of South Tyrolean farmers.
Awesome campaign, awesome people.
