Brand Design + Illustration + Website
Revamping of the Brand Identity of a Computer Science Graduate School in France.
2018 – 2019
The main purpose of the rebranding was to make the school look professional, vibrant and fun.
One of the main goals of these Guidelines was to create a graphic toolbox for all the campuses (6 in France at the time) to help them create any communication material. So it had to be straightforward and easy to use.
I went with pure cyan as the main colour, instead of the dark blue they used to have, but the inclusion of yellow came quite quickly in the mix to make the tone-on-tone colour scheme less boring.
The font choice was Acumin Pro for its versatility (from ExtraCondensed to Wide, from Thin to Black), but it made the whole design too strict. I added Lint McCree (a Comic Book font) to bring some humanity and ‘geekiness’.
Graphic & Editorial Guidelines
Brochure
Digit font
Digits made especially for the 2020 brochure. Colour OpenType SVG format, made with Illustrator and Fontself
Stationery
Stand
New stand for Education Fairs.
Illustrations
Vector illustrations for the classroom doors. Emblematic portraits from Computer Science, Mathematics, Sci-Fi or Geek Culture.
Website
