CADDed is a company which provides teaching and training services for AutoDesk's AutoCAD program.
Based in Sydney, Australia, their target audience is quite the variety of architecture, interior design, and engineering students, as well as tradespeople. CADDed's services cater to individuals and groups at different levels of proficiency, from beginner to advanced.
The main challenge the company faced was their look. CADDed's original logo did not reflect the values they represented: professional, trustworthy, and modern. Another issue with the old design was that it failed to attract their primary, and largest, target group: students. CADDed's new visual identity was designed to reflect the brand's values based on a strong geometric foundation, and a bold, focused color palette which resonates with young and mature professionals.