I was given a dollar store product, which was a 6 inch star shaped glass bowl, and I was tasked to create a brand and package that would not only protect the product but also elevate its perceived value. 

Some of the things I had to consider were:

- How will the box be displayed for the consumer? ie: Shelf, countertop, store window, etc.

- How will the box interact with multiples of itself? 

- How will the consumer open and close the box?

- What kind of tabs or hinges will be utilized in the construction of the box?

- How will the logo be displayed on the box?

- Where will the UPC symbol and product description be located?

- How will the box's flat design be duplicated and positioned for printing?

- Will there be a die cut window to display the product inside?

- How will the package protect the product?

Stage 1 - Development of Brand

The first step was to build the brand and most of my colleagues thought of Italian glass but I felt that was traditional, and so I decided that I wanted to create a brand with a German background. After some research I decided to base my clients company in Lauscha, Germany, a place know for glass creation/blowing. I also researched some German names and created my fictional client— An expert glass-maker/blower named Hubert Wissmann. 

These are the revised logos 

The Final Logo

Stage 2 - Design and Conceptualization of Package

First Proofs of Concepts

Stage 3 - Refining the Design

Version 2 of the pentagon box with and without packaging design.

The Final Product

Print-out Flat for Production