The attached executive summary (PDF) is from a 2009 Gold CPRS Award of Excellence for Social Media by the Department of Corporate Communications at NAIT. Also see the summary of the Twitter discussion, for which I was responsible. My colleague Rayne Kuntz was responsible for the traditional media blitz portion.

This project was also my work sample for consideration in the accreditation in public relations (APR) pro, which I received in December 2010.