Celebrating and promoting the history behind the National Theatre of London. The first ever play that ran in 1977 when the theatre first established was Hamlet by Shakespeare. The famous quote from the play “To thine own self be true” is picked to be the main typographic message.

Polonius believes that a person can be harmless and good to others when he is financially sound. Therefore, he must be loyal to his best interests first, then take care of others. However, the modern age has given it an entirely different meaning, as it connotes the ideas of truth, self-ownership, and individuality. It allows people to ponder over its meaning and for those who already know this quote could feel a sense of self love and recognition.