O Boticário's Product Portfolio
O Boticário is one of Brazil's largest perfumery and cosmetics brands—It is the eighth largest retailer in the country. Since 2016 AlmapBBDO has been updating the Boticário brand through a new positioning, a new icon and a new typographic family to be used in all communication.
In 2018 we had the task of standardizing the company's entire product portfolio and sub-brands. The main challenge was to establish a criterion for ordering the key information and then structuring it to provide a more effective and responsive reading for the consumer, as well as determining a visual unit for the entire brand portfolio—over 100 products were studied. between fragrances, creams and makeup products.
With the help of the versatility and beauty of the new typography chosen, we have also been able to propose to change all sub-brand logos, maintaining diversity of each brand, but creating synergy between them all.
@ AlmapBBDO Design Team
