Stop-motion characters for a promotional campaign
PixelMob - Advertising for Ford KSA
These characters were designed for a stop-motion project which was part of the " Saudi women driving" campaign which meant to celebrate the momentous law reform which sought to level the proverbial field between men and women and push towards equality.
The objective of this endeavor was to create characters which could easily be hand-crafted and used in a stop-motion style advertisement. The choice of colors depended on the raw material at our disposal.
