A concept that I worked on for Quirk.
This was a branding project with the purpose to create something that embodied Brave Curious Minds and looked good in a client facing environment.
The idea came from a line the Quirk used often “What got us here, is not going to get use there” In a world where things are constantly growing, evolving and changeing you need to be able to adapt to your surroundings.
This is a typeface that evolves from one basic shape, a triangle. You can use any letter at any stage of its development to communicate what you need to. Have a look…