JR9 Fitness is a sports consulting partnership between João Rafael and Shirlayne Stelzer.

 

They approached me with the idea to combine their names in a vibrant yet clean and sober mark.

JR stands for João Rafael, while de SS underlined is for Shirlayne Stelzer.

The number 9 Rafael's lucky number.

 

With the brand designed, we decided to expand its reach in some other fields.

JR9's stationary, website and support material follow the main brand. 

The Academia Móvel (mobile gym) is a gym that can by transported anywhere and the "mascot" is based 

on the number 9 to represent a person exercising, stretching, moving.

 

The final result is a very welcoming brand that invites people to get into practicing exercises, the main reason why they founded their company.