Our concept for the 2019's Budapest Design Week identity is based on the idea of constant metamorphosis. Following this years theme of "Design Flow" the identiy's main visual elements are 3D renders representing the constant evolution of design.
The animated shape starts out as a rough shape that become a perfect sphere trough many steps of iteration. From harsh to polished and back again, it represents the never ending loop of ideas and their creation.
3D & Animation: Jenni Pasanen