Foro Nacional de Jóvenes

The Scout Association of Colombia in it’s 100th anniversary of service in the country created a national forum for young people in the year 2013. The idea was to bring together children and teenagers from across the country to discuss about Colombia’s social situation. For this event a brand was created that includes a logo, communication material for the event and some advertising.

The first step was to create the logo and for it the name Foro Nacional de Jóvenes was chosen, in english the translation would be National Forum of Young People. The idea behind this name is to show that the forum is created by the young people, not for them. Opinion, Young Mind, Gathering, Debate, Leadership, Participation, Commitment and Sense of Belonging were the main concepts behind the brand. The logo consists of two parts: the symbol and the logotype. 

As a representation of the act of speaking, the dialogue balloon with the children was selected because is considered a young language for it’s use in comic books, although comics are not relevant for the event. The balloon surrounds the children for they are the ones that will get together to discuss. The colors refer to the national nature of the event.