SPRITE® w/ Snapchat® – RFRSH Can
Sprite was invited Snapchat users in Brazil to put their Snapcodes on millions of its soda cans. The effort, dubbed RFRSH Na Lata (meaning "Refresh on the can"), is showing up fresh contents from sprite and influencers profiles on snapchat.
Besides the consumers can submit their Snapcodes via a microsite and they can be featured by the Coca-Cola-owned.
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Agency: CUBOCC / Flag.CX
Year: 2015
Year: 2015
Creative Direction: R. Martini
With: Nando Sperb, Maria Guimarães, Luiz Mastropieto, Felipe Simi, and GotaCX.
Production: Kumite
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Art Direction, Design, Visual Campaign Identity, Packaging Design and Website for Sprite®.
Featured: Contagious, PSFK, Adweek, Digiday, Rede Globo, G1, Exame and others.
Featured: Contagious, PSFK, Adweek, Digiday, Rede Globo, G1, Exame and others.