Cadbury Dairy Milk Martians
Using multiple social media and digital elements, our task was to tell the fun and exciting story of the four new Cadbury Dairy Milk Martians (Cosmo, Cupido, Buzz and Luna) and their discovery of four new limited-edition Cadbury slabs. As a fully integrated campaign, all communication was aligned to the campaign’s TVC, OOH communication and additional activations.
We created a three-month timeline jam-packed with various interactive and engaging social and digital elements to create awareness of the new Martians and limited-edition slabs, as well as to educate consumers and drive sales.
Facebook Martians Filter
As part of the Cadbury Dairy Milk Martians’ campaign, we created Cadbury’s first Facebook filter where users could turn themselves into their favourite Cadbury Martian.
Cadbury Martians Internal Communication and Educational Videos
We were also tasked to create Cadbury’s internal communication and educational videos.
Client: Mondelēz South Africa
Agency: Wunderman Thompson Digital
Creative Director: Rory MacRobert
Copywriter: Krysia Gaweda
Art Director: Bianca Rudolph
