SITUATION
Kid’s toothpaste category only plays with the packaging that has different characters. But for 6-10 years old kids, these characters are not that intriguing anymore.
We all know how curious kids are and we want to trigger that curiosity by offering them a surprise every time they open a new tube. It’s a colour surprise – it could be yellow, green or blue – you will never know which colour is in the tube before you open it.
The design should also be eye catchy for kids, indicating that it is a colour surprise. But also all the essential information for parents should be easily found on the front
SOLUTION
The main task was to create a design that leaves an intrigue of what you might find inside. To express this idea, we used different shapes of three main colours and combined them with a playful word Colour. The colours are vivid, so the packaging catches the eye immediately.
Client: BIOK Laboratorija
Head of marketing: Ieva Čepononė
Brand manager: Ugnė Steliulionytė
Agency: étiquette
Art direction: Irmantas Savulionis
Graphic design: Greta Dumčiūtė
Account management: Rita Dargytė
Printing manufacturing: Albéa, Garsų pasaulis
Product photo shoot: Irmantas Savulionis, 210kg / Roger Matena and Gordana Lucic
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© étiquette, 2019, Vilnius
