What do you do when a corporate crisis happens? Most would deal with it behind closed doors. But we decided to do something different. By dealing with the issue in the most transparent manner, to break down the corporate walls.
That means going to the ground and dealing with the issue head on, for all to see. Nothing to hide. One brave CEO decided to take up the challenge, and the results are obvious.
AWARDS
Gold (Best High Impact Campaign) - The Drum Digital Advertising APAC 2019
Social Idea of The Year - Mumbrella Asia Awards 2018
Gold - Most Effective Use Social Media - Markies 2019
Bronze - Most Creative Use Social Media - Markies 2019
Media Coverage
https://marketingmagazine.com.my/marketing-campaign/how-pos-malaysia-turned-a-crisis-into-a-win/
