Skol is the leading beer in the Brazilian market. It is the darling of the youth, a bro in the shape of a can.
They wanted to revamp the website in order to boost the relationship with the consumers.
The new Skol website, Skoland, gathers all the content and social networks of the brand in one place and uses gamification design to attract young people.
Once registered on the website, any actions related to the brand, such as a share on Facebook or a comment on a YouTube video, turns into points. And the points turn into benefits such as: badges, discounts on Skol events and products. 
A fun way to recognize the love consumers have for the beer.