Packaging Design|that_dessert
That_dessert
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那份純粹的味道
一個喜歡做甜點的大男生,夢想是開一間屬於自己風格的甜點店。
在澳洲藍帶學習甜點,一步一步朝著夢想前進 分享來自澳洲藍帶學習甜點的過程生活、旅行。
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我們將品牌形象設計包裝,將設計定位在“純粹”。
提出了一個簡單的概念,即通過設計推出品牌形象並捕捉年輕市場。 透過包裝腰帶燙印呈現質感,點亮整個視覺,產品背後的將純粹、簡單的重要性放大。白色與藍色為主要顏色,呈現單純清新的質感。
傳達人們現在追求現代簡單的意象。
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為實現這目標,我們使用Original Arjowiggins 英國系列的紙張。
作為精加工細節,我們決定全程使用燙印在包裝上。
使客戶收到時感受到精緻有質感的一份“純粹的味道”。

A boy who likes to make desserts, dreams of opening a dessert shop of his own style.
In the Le Cordon Bleu – Australia (LCB), step by step toward the dream. Share the process life and travel from the Australian LCB to learn dessert.
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The brand image and position the design in “pure”.
A simple concept was proposed to introduce a brand image through design and capture the young market. The texture is printed through the belt and the whole vision is illuminated, and the importance behind the product is pure and simple. White and blue are the main colors, giving a pure and fresh texture.
Communicate people's pursuit of modern and simple imagery.
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To achieve our goal, we decide to use the Original Arjowiggins UK series type of paper. For the finishing details, we decided to using Hot Stamping. A package that allows customers to feel exquisite and textured when they receive it.
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Creative Director | Kevin Lin
Designer | Ya Fei Yang
Photographer | Ya Fei Yang
Paper | 長瑩國際股份有限公司、濬宇
Print | 金彩包裝
Client | Bigboy Pâtisserie 大男孩的甜點夢
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2019
Packaging Design|that_dessert
547
6,595
35
Published:

Packaging Design|that_dessert

一個喜歡做甜點的大男生,夢想是開一間屬於自己風格的甜點店。 在澳洲藍帶學習甜點,一步一步朝著夢想前進 分享來自澳洲藍帶學習甜點的過程生活、旅行。
547
6,595
35
Published:

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