The Dig Decoder app was an augmented reality app which accompanies a marketing campaign to bring an ad to life. By using the app to scan a Dig advertisement in real life, such as in a magazine or on a bus kiosk, it will open up and play an exclusive video or show a piece of content. To encourage its usage we added a game element, where users could collect unique codes which gave them sweepstakes entries.
ROLE
Worked with the app developer, Auggd, to design the app's interface and user experience for iOS and Android. As well as create the app operating instructions and accompanying websites to promote it.
