Gin Branding_Dome Distillery
This project revolved around creating a visual identity for an up and coming gin distillery in Potchefstroom. The Dome Distillery currently doesn’t have a fixed brand identity that they can be recognized by. They need a visual voice to create awareness for their up and coming Gin brand that needs to be successfully launched. The aim is to communicate that the Dome Distillery has unique hidden exceptional characteristics, is of premium quality, and pays attention to detail in their small batch gin crafting. They strategy of the brand would be that once you have experienced life with the distillery’s beverages, you would not be able to picture any occasion without its enhancing qualities.
Logo designs (Main logo and Sublogos)
The concept revolves around the gin enhancing experiences that people enjoy together. Each gin is associated with certain activities and illustrated in such a way to represent a memorable adventure. The London Dry Gin is linked to camping and hiking experiences, the Blue Gin is linked to festivals and parties, and the Pink Gin is linked to picnics in the park and garden experiences.
Primary Packaging "Venture"
Primary Packaging "Zeal"
Primary Packaging "Euphoria"
Dry Gin label design_Camping and Hiking experiences
Blue Gin label design_Parties and Festival experiences
Pink Gin label design_Picnic and Garden Experiences
Primary Packaging Designs
Secondary Packaging "Venture"
Secondary Packaging "Zeal"
Secondary Packaging "Euphoria"
Business cards
