This was a rebranding exercise undertaken in class for the Sign-in and Sign-up pages of the mobile app of the e-commerce site 'amazon.com'. The brief not only that specifies that the new design be an improvement over the older version in terms of aesthetic appeal but also emphasize user centricity. To keep in line with the second guideline, a user persona has been created. The design has been self illustrated.

User Persona

Sketch

Prototypes