Joe Cooper's profile

2019-20 COLORADO STATE MEN'S BASKETBALL

The 2019 Colorado State Men’s Basketball season campaign was driven by the 150th Anniversary of the founding of Colorado State University. I was inspired to create an overarching brand that incorporated Colorado State’s traditions and history. Even though this season had a disappointing and sudden conclusion due to COVID-19, this is a team on the rise led by three seniors, one of which some consider to be one CSU’s best players ever, as well as several dynamic underclassmen. 
Photos by Paul Kanaly, Cris Tiller and Brandon Randall.​​​​​​​​​​​​​​

SCHEDULE POSTER​​​​​​​
The 2019/20 Schedule Poster featured every player and the teams motto, Team Together.
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SEASON TICKETS
The Season Tickets were created as a celebratory timeline of CSU Men's Basketball rich history featuring infamous moments, players and teams.




PROGRAM COVERS​​​​​​​
The program covers featured elements from the season ticket artwork to create more consistency and overall branding for the campaign.




NON-CONFERENCE GAMEDAY GRAPHICS
The 2019-20 CSU Men's Basketball team had several new faces and I wanted each gameday graphic to be an infographic about the featured student-athlete and would include their hometown, position, name, nickname, number, etc.




CONFERENCE GAMEDAY GRAPHICS
The Conference Gameday graphics have a repeating pattern of the CSU Fight Song to celebrate the 150 Years of Colorado State University. 




TEMPLATES
Templates designed for our communications staff to promote games day and week of. These templates include:
Starting 5, On The Road, Halftime Stats, How to Watch, Tune-In, Upcoming Games, and In-game Scoreboard.




CAYMAN ISLANDS CLASSIC
The CSU Men's Basketball team participated in the Cayman Islands Classic. I pulled inspiration from postcards and stamps which resulted in the custom gameday and starting 5 graphics.




WHITE OUT
CSU wore throwback UA jerseys for the White Out matchup against Colorado. 
Vintage photos provided by John Hirn. Jersey release photos taken by Reno Boyd.




AG DAY / ORANGE OUT
Celebrating Colorado State University's heritage, Ag Day/Orange Out features alfalfa green and Aggie orange, the original palette for the University. 




STATE PRIDE
Celebrating Colorado State University being the "State" school featuring the Colorado flag.




SENIOR DAY
Celebrating three amazing seniors: Nico Carvacho, Hyron Edwards and Kris Martin.




MOUNTAIN WEST TOURNAMENT
​​​​​​For the Mountain West tournament, I wanted to incorporate the colorful Las Vegas as well as neon signage.




MISCELLANEOUS GRAPHICS


2019-20 COLORADO STATE MEN'S BASKETBALL
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2019-20 COLORADO STATE MEN'S BASKETBALL

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