Project: In the midst of Kroger’s re-branding, the project assigned was to brainstorm and design different ways that Kroger could implement their new 'Kroji' characters into digital advertisements. Inspired by the Tasty videos commonly seen on Facebook, the idea of 

“Kooking with Kroji’s” came to mind. These videos would bring the Kroji’s to life and showcase their different personalities through D.I.Y. (do it yourself) cooking videos. Recipes from the Kroger website and Kroji characters were incorporated into the videos. These could be posted on Kroger social media platforms, as well as in store. The fonts and colors used were pulled from the Kroger brand book.