Challenge
Barranquilla´s Government would like to display the great management that has been done with the elder community of the city, in a way that doesn´t look like a administrative report from a government entity.
Idea
Without Face App appears as an opportunity to show people in the present, without altering how time passes by. An Idea that reflects the joy of the elders from Barranquilla with positive results for their citizens.
Results
This Idea have reached more than 9,678 elders from 2016 to 2019, with benefits in health, nutrition, recreation, psychosocial attention, prevention and productivity workshops among others.
This idea has exceeded by 36% the coverage established in the Government´s Development Plan, with a participation of about 8,425 adults, in the course of the year. But the most relevant and significant of all, are not the digits; is in the smiles and the thrill to continue living and enjoying life until the end, without technology that forwards time, just letting the hours and days pass with the best attitude.
YEARS OF SMILES
OUTDOOR / DIGITAL
Credits
Advertising Agency: Crea Agencia, Barranquilla , Colombia
Creative Director: Hamilton Peña
Creative Director: Alvaro "El Chamo" Padilla
Copy: Hamilton Peña - Roby Beltrán
Art Director: Alvaro "El Chamo" Padilla - Cristian Duque - Thony Morales - Mario Varela
Photographer: Jorge Oviedo
Audiovisual Producer: Alexander Mora
Executive: Andrea Acosta
Client: Santiago Vásquez Valderrama, Secretario Distrital De Gestion
