USINA CULTURAL is the space where emerging art lives in the city of Salta. It summons the most innovative and stimulating in the field of plastic arts, but also in cinema, dance, literature, performing arts and new forms of urban art. It leaves the traditional space, to win the provocative spirit of its participants.
A cultural space with a very complex and diverse communication structure. There are multiple supports for its communications (informative and promotional printed matter, social networks, screens and walls in the space itself, the press) as well as the audiences to which it is addressed (the community in general, the community of artists, other organizations state or cultural, the press). USINA required a visual system that would allow it to sustain identification through such diverse media and targeting such different audiences. Thus, a network of flexible and dynamic resources was produced, which could always adapt to changing requirements.
In a medium dominated by a neutral and elegant palette, USINA breaks through with a saturated and vibrant color palette. Color is a significant element of the new identity and allows for visibility while adapting to the specifics of each piece and the images it must display.
But USINA CULTURAL also adopts a vibrant and disruptive profile and summons a young audience and an emerging culture. A simple shape was sought that artists could reproduce on walls or t-shirts. A powerful and challenging sign was required that the public of the institution wanted to adopt. We feel like we made it.
