項目 PROJECT｜ 叮咚膠囊茶飲機品牌形象升級 Dr.drinks Capsule Machine Brand Identity
叮咚茶飲機結合了膠囊咖啡機，沏茶機，保健壺和速溶飲料機的功能。 它易於操作，具有四個用途。定位於目標消費者方便的天然保健飲料，果茶和咖啡，壹鍵式操作，內置高壓水泵，縮短了使用時間 喝茶時，將茶的釀造時間從30分鐘縮短為高壓提取的1分鐘。
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Dr. Drinks combines the functions of a capsule coffee machine, a coffee brewer, a heating pot, and an instant drink machine. It is easy to use, and has 4 applications. Natural health drank, fruit tea, and coffee for the target consumers. One-button operation and built-in high-pressure water pump to reduce the time. When drinking tea, it reduces the brewing time from 30 minutes to 1 minute of high-pressure extraction.
№01｜品牌字體設計-叮咚體 Branding Typeface -Dr.drinks Sans
品名字體是根據膠囊的不同命名，沿襲了叮咚茶飲的中文標誌的設計風格，衍生出的壹套用於商品包裝宣傳的自主設計的字體。它是品牌視覺識別的重要部分。這套品名字體的風格有助於建立品牌獨特的美感。
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The name of the product and font is based on the difference of each capsule, following the design of the Dr. Drinks’ Chinese logo, a set of font of commercial packaging and promotion was derived. It is an important part of brand visual identity. The style of this set of name and font helps to create a unique taste of the brand.
№02｜叮咚茶飲機包裝 Dr.drinks Machine Package Design
叮咚茶飲機易於操作，只需簡單的4個步驟，即可快速提取60秒，每壹滴美味的營養，給全家人增加了壹倍的美味！
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Dr. Drinks is easy to use, it only takes 4 easy steps to quickly extract 60 seconds, every drop of the delicious nutrition doubles the taste of the whole family!
№03｜星球膠囊包裝 Planet Capsule Package
向妳訴說每壹顆星球膠囊裏的奇妙故事，細細品味他們獨有的性格脾氣。有深度烘焙的咖啡系列，有香氣高雅而雋永的花茶系列，有滋味醇厚回甘的茶飲系列，打開妳味覺的星際旅程。
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Tell you the wounderful story in every plant capsule, taste the unique flavor of its character. Dr. Drinks has deep-roasted coffee series, elegant and timeless flower tea series, mellow tea series, it will take you to the interstellar journey of taste.
