Over a period of 9 months, Kallan helped Okains Bay Longline Fishing Company to refresh their visual identity and create an immersive storytelling experience.
Our method of execution was to create an overarching message that flowed through every aspect of the Okains Bay communication. This message was ‘Dedication’ to past, present and future.
To capture the moody aesthetic of the brand, we went on a 24 hour trip on the Kawatea – Okains Bay’s main vessel, to experience the true nature of the day to day operations of the crew.
To create a truly immersive experience, every page was uniquely considered, with multiple engaging interactive elements throughout the site mixed in with the unbelievable photography that was captured during our voyage on the Kawatea.
