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About

Illustration for Teatulia Teas web campaign.
Published:
These illustrations were created for Teatulia Organic Teas.  The completed work was used in a national web campaign.  
My original concept was for a 20s era "flapper" type.  The client requested something "more hipster", initially it made me cringe a little, but I think it turned out to be a better fit for their product than my original concept.  
Stylized canister for the campaign.
This concept went through a lot of changes.  At first I was told to draw an urban night scene with hot tea.  They regarded my original concept as being too dark, so it was lightened again and again to this point.  To me, it lost a little impact, but I suppose it's more readable and "friendly" this way.