Vitasoy Rebrand
This is a school project where my group (Joey Wu, Amy Deng, Alan Wu) got together and chose a brand that is very nostalgic to us called 'Vitasoy'. They make soymilk drinks that are packaged in a carton that is very accessible and recognizable in China.
We wanted to make Vitasoy more youthful, and fun so we incorporated a 'bean boy' mascot and used rounder typography while keeping the healthy message, we used neutral colors derived from the soybean plant itself.
To encourage accessibility of Vitasoy to international students and potential new clients, we wanted to create a test trial packaging for distributors for the western market such as 7-11. We mocked-up a box that would fit 6 cartons, wrapped in a cloth and with the card below inside.
