To design a unique character is always challenging, and the Madam Amargosa wasn't different. The ferocious weed leader was unveiled as the new star for Dual Gold, the new animation for Syngenta. We are cheerful to share some steps of our process, and how fun was the design process. Our special thanks to our partners from the MakeId agency. Enjoy!
Directors: Cássio Braga and Carlos Kulpa
Client Manager: Mariene Braga
Project Manager: Diego Batista
Character Design: Cássio Braga and Daniel Oldenburg
Storyboard: Daniel Oldenburg
Matte Painting: Filipe Heinen
Animation: Jason Tadeu
3D and Lookdev: Fagner Nogueira (Lead), Daíze Cena, Gabriel Souza and Ismael Ramos
FX: Jefferson Dall'est
Character FX: Daíze Cena and Ismael Ramos
Post Production: Rafael Pagini and Douglas Liell
Rigging: KippCase and Danilo Pinheiro
Animatic: Fernando Nectoux
Sound: Marcelo Giorgetti - MSG Audio Design
Agency: Make Comunicação Inteligente
Creative Director: Graziela Monaco
Art Director: Vander Torino
Copywriter: Breno Horácio
Art Buyer: Renata Helena Barbosa
Head of Strategy: José Francisco
Senior Account Director: Fabiana Teixeira Torino
Write to us: hello@miagui.cc /// More backstage, news and breakdowns: Instagram /// Facebook
