Donnelley Financial Solutions needed a complete makeover – to stop being known as "the friendly printer people" and be viewed as a leader in regulatory risk and compliance solutions.

Businesspeople—particularly those in finance—need confidence in a world where regulations and technology continually outpace each other.

We gave them a new street name, corporate and product messaging all wrapped in a completely new brand design system.

Shrinking the street name from 27 to just 4 characters makes a bold statement about the evolution of DFIN and its brand. We appropriated its stock symbol, which was familiar to its financial services clients, which led to unusually fast adoption of the new name.

McMillan rearchitected and redesigned DFIN's corporate website, optimizing the experience for a very mobile, global audience. 

Inspired by the “D” in the DFIN logotype, the Journeyline is a bespoke storytelling device that illustrates the client’s path to success.

We needed to turn dozens of disparate Donnelley Financial Solutions-branded web properties into a single, signature marketing communications facility reflecting the new DFIN brand. It was a large and complex project that could have taken a year or more to complete. We did it in four months.

DFIN customers face never-ending changes in financial markets, regulations, and compliance requirements, so we needed to enable high-frequency content iteration with built-in scalability and flexibility to move visitors across the early stages of the buyer’s journey.

We chose Drupal’s web content management platform and partnered with Acquia to deliver not just a website but a fully integrated, easy-to-manage content distribution ecosystem.

increase in unique page views in first two months

less bounce rate than industry average from organic search

DFIN’s vast collection of digital content was spread across dozens of legacy web properties, including blogs, product microsites, and sales sites. We distilled and restructured it all to create a branded, customer-centric web experience that meets today’s buyers’ expectations—educating, informing, and guiding prospects with thought leadership marketing.

We started by designing and developing a component library to support the quick deployment of modular product pages. It’s an approach that enables the development and delivery of new custom pages on demand, including the ability to reorder components using drag and drop. On the surface, the site is sleek, simple, and highly accessible, but underneath is a robust and sophisticated engine with built-in scalability and flexibility.

We followed a minimum viable product strategy for both the design and development, launching first with a set of the highest priority product and solutions pages and expanding the content quickly from there. We partnered with Acquia to build in the performance, scalability, and functionality required as DFIN expands user experience to include customer journey mapping and personalization.