Vivo City
"Splash of Fun"
Inspired by Toyo Ito, using waves to shape Vivo City's building architecture, we used a similar concept, injecting a playful visual twist on a "splash of fun". A mix of water elements are played up in the campaign visuals. Using dynamic papercut splashes inspired by VivoCity's iconic facade, around the key model - "a splashing good time" is brought to the minds of audiences.
Project Type
Campaign Pitch
Role
Art Direction, Visual Design
Credits
Agency: Carbon/Atomz pte ltd
