The first look into the collaboration “YPPERLIG” by IKEA and Danish furniture design company HAY. Without being able to show any products, the focus is drawn towards the raw materials.

Through a surreal and mysterious teaser, we abstractly show the materials that eventually will go into the collection in 2017.

Creative Direction
Nikolaj Fremming

Art Direction
Mike Wittrup, Morten Kühl

Design & Animation
Morten Kühl

Sound Design
Malthe Madsen

Agency
NIKEXTENSION