About:
Chudo (Miracle) is a large brand with a large portfolio of dessert milk products.
Chudo produces a large collection of milkshakes, spoonable and drinkable yoghurts, dessert milk for your breakfast.
Challenge:
In the process of brand growth, it became necessary to structure the product portfolio, make the brand more emotional and build a clear brand architecture.
Chudo needed to be made more modern and attractive to consumers, evoking the sensations of a sunny morning and fresh milk. The old logo looked too complex and plastic. It was necessary to make the logo more modern, light and conveying a sense of milk.
Chudo needed to be made more modern and attractive to consumers, evoking the sensations of a sunny morning and fresh milk. The old logo looked too complex and plastic. It was necessary to make the logo more modern, light and conveying a sense of milk.
Solution:
I started by drawing milk and exploring the shapes and flare of the liquid. This process was the most fascinating part of the project!
I started by drawing milk and exploring the shapes and flare of the liquid. This process was the most fascinating part of the project!
The final version was made in Adobe Illustrator. In the process of building the logo, logical connections between the bends of the letters were introduced.
In addition to the logo for create a brand architecture new graphic elements to indicate flavors were developed.
The second option for the milk logo I developed an option «written in jam».
Here about the development of food zones for the brand Chudo.
