Libros como ventanas
Libros como ventanas

Identity and graphic system for “Libros como ventanas” (Books as windows) a Madrid City Council campaign.
An initiative that aims to bring poetry to citizens, creating at the same time a few moments of pause in public transport journeys.

We build the brand as a synthesis of a window by repeating the "L" of Libros (Books). This same concept serves us to develop a recognizable and iconic graphic system, which is adaptable, to give to give as much prominence as posible to the poem.

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Libros como ventanas