Tata Intra
Har Rah Performance
Social media campaign where I've used cartons and engine as visual devices to convey that with Tata Intra trucks, every route will yield more productivity. It will be fuelled with more power and will lead to prosperity in the long run.
Cartons - Har Rah Productivity
Engine - Har Rah Power
Vertical videos
Badle Soch Badle Zindagi
Akshay Kumar led campaign that focuses on the life changing and aspirational aspect of Tata Intra. A different perspective and a new approach in life are all that one needs to drive on the path to success.
Possible with Intra
A feature - led campaign that I conceptualized and created for social media platforms. The core ideas here are 'trust' and 'belief'. By believing in one's inner strength, it is possible to achieve anything. The advanced features of Tata Intra open up new vistas and possibilities and act as a catalyst towards achieving more in life.
A giant 'Possible' made of Tata Intra trucks
Turning circle radius of 4.75m
Best - in - class gradeability of 45%
Top speed of 80 km/h
Powerful 70 hp DI Engine
Teasers and Launch
Tata Winger
Winger 15
Nested under the broad idea of 'Ghumo India Saath Saath', the campaign focuses on travelling together with the extended family in the 15 - Seater Tata Winger.
Winger - feature led campaign
Tata Ace Gold
Ghar Lao Gold
Social media initiative and contest linking brand philosophy, engagement and people's aspirations.
Tata Motors FIFA Moment Marketing
Linking the brand mascot 'Chhota Hathi' to football.
Kaamyabi Kal Aaj aur Kal
Stop the GIF Contest - Freeze the GIF when elephants are in a line
BS6 Compliant Ace Gold
Tata Ace Zip Gold
Tata Yodha
Tata Yodha's association with UP Yodha
Tata Desh ke truck
Safety Belt - Campaign concept urging people to wear seatbelt
Yin Yang
Magnets
Stop the GIF at the right symbol
Tata Motors' association with Pro Kabaddi League
Tata Samarth - Launch of Samarth scheme for Tata customers covering health, education, insurance and other aspects.
