PAUL FRANK - 2019
the New “Paul Frank” brand is structured to include
three new brand propositions with fresh, 
individual stories that will reposition the brand 
to increase its appeal and extend its reach to 
connect with new consumer audiences: 
Paul Frank Original, Paul Frank Sport & Paul Franck X.



I joined the team for the 2019 launch and help create 
cohesive collection for Paul Frank Sport and Paul Frank X 
based on the new tone of the brand.





“Paul Frank Sport” introduces a dedicated “Paul Frank” 
sportwear line into the market. 

The “Paul Frank Sport” collection takes  a fresh, modern 
approach  to the Paul Frank brand, extending the reach 
of the casualwear collection to include visually impactful, 
fashion-sportswear and activewear ranges that are both 
functional and more aggressively branded.






“Paul Frank X” is a completely new proposition 
for the “Paul Frank” brand.

Targeted at a notoriously difficult but very 
influential and super-connected new audience, 
“Paul Frank X” will tap into Chinese youth and 
sub-culture, hip-hop and skate communities.

PAUL FRANK - 2019
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Published:

PAUL FRANK - 2019

the New “Paul Frank” brand is structured to include three new brand propositions with fresh,  individual stories that will reposition the brand  Read More
100
1,182
9
Published:

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