Etihad - Celebrating the International Day of Tolerance
This is a piece of digital content that I conceptualized and creative directed for Etihad to culminate the brand's participation in the UAE's year of tolerance initiative on the International Day of Tolerance i.e. 16th November 2019. Etihad is a very diverse organization when it comes to the wide variety of nationalities working together, very much like the UAE, which is home to 200 nationalities. The video celebrates this diversity and culture by showcasing the brand's own people in a warm and friendly piece of content that was developed for social media channels namely Instagram, Facebook and Youtube.
The content garnered good traction and engagement since the time of launch clocked over 303.399 views and over 285,043 likes on IG and over 185,000 likes, 485 comments and 679 shares on Facebook.
