Packaging design for freshly roasted coffee beans
Brand: Craft Coffee
Brief: Create labels for a new fresh roasted coffee for retail sale.
The aim is to make people wanting to make their coffee themselves at home which is with full and rich taste quality.
The aim is to make people wanting to make their coffee themselves at home which is with full and rich taste quality.
Aim of package design: Underlining the personal care and fresh roasted beans, along with the origin, quality and process of making the product.
Main elements:
- "Fresh roasted" inscription which is distinguishable enough
- Craft Coffee - brand identity
- creating a character which personified a barista master
- pouring coffee beans from a bag
- coffee roasting machine
- origin of the coffee - separating the coffee kinds from one another by using color code and visual elements
- text box with the name of the barista who roasted the coffee
- Craft Coffee - brand identity
- creating a character which personified a barista master
- pouring coffee beans from a bag
- coffee roasting machine
- origin of the coffee - separating the coffee kinds from one another by using color code and visual elements
- text box with the name of the barista who roasted the coffee
Having the crafty look and yet simplifying the design.
Outcome: Set of 7 kinds of characterized packages
Creative Agency: Design Depot Ltd.
Design and illustration: Ivo Stanev, Stan Pavlov - Design Depot Ltd.
Prepress: Stan Pavlov, Dimitar Dimitrov - Design Depot Ltd.
Creative Agency: Design Depot Ltd.
Design and illustration: Ivo Stanev, Stan Pavlov - Design Depot Ltd.
Prepress: Stan Pavlov, Dimitar Dimitrov - Design Depot Ltd.
