As a Brand design lead, my focus was preparing Amplitude’s core brand for IPO as well as setting the stage for the future category creation of the product analytics space. I was responsible for creation of brand standards and creative direction of key campaigns as they relate to business strategies and goals. I also strategized and produced design assets for web, video, experiential and product teams.
Case studies available upon request.
Case studies available upon request.
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Mini-rebrand. Brand Strategy and Brand Architecture.
Mini-rebrand. Brand Strategy and Brand Architecture.
How do we create the category of product analytics while separating ourselves from the competition?
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Website Upgrade.
Creating the storefront of a new $100m ARR SaaS company.
Website Upgrade.
Creating the storefront of a new $100m ARR SaaS company.
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BRAND EXPERIENCE AT SCALE.
Amplify, the worlds largest product analytics conference.
BRAND EXPERIENCE AT SCALE.
Amplify, the worlds largest product analytics conference.
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INTERNALIZING OUR BRAND STRATEGY.
The road to IPO begins internally, let's create an expandable design system to launch us to the next level.
INTERNALIZING OUR BRAND STRATEGY.
The road to IPO begins internally, let's create an expandable design system to launch us to the next level.
videos for the above event available upon request
