In this project, the client needed the logo to be the main objective of the board which is to develop the child's intelligence and observation skills so that I used elements of the board itself to design the logo and took advantage of the negative space in the letters.
Colors were used in the design to be joyful and fun for the child's eyes and to have differentiation in the designs.
And the fonts I used in the identity are rounded to look funny and to reflect the soul of the board, it's useful, fun, joyful and it's for young kids who love to create and explore things.
