Sky Cinema Christmas OOH and press advertising campaign 2019.
That time of year came round fast and the design team pitched a Christmas calendar where Sky ambassador and actor Idris Elba would transition between the top films showing over Christmas for the TV promo while singing about his favourite family Christmas movies.
With the motion design and promo completed the nationwide OOH and press for UK & Ireland was the final stage of this campaign which i worked with the designer and retoucher on preparing and building all the assets for delivery.
Building artwork to specs, colour proofing on newsprint paper and high quality paper stock and a full size 48 sheet test while colours and film titles and effects were changed and adjusted until the creative and marketing teams were happy.
Credits:
Designer: Luke Tilly
Retoucher: Nicholas Wickens
Artworker: Rob watts
Final long dwell 48 sheet billboard
Short Dwell 48 sheet calendar 1
Short Dwell 48 sheet calendar 2
Final two versions of the 6 sheet
Half page and full page press ads
Testing and proofing all design formats
48 sheet billboard early test
OOH 48 & 6 sheets
Half page & Full page ads
RADIO TIMES Christmas Special - Double page spread.
TV promo for Sky Cinema Christmas - Featuring Idris Elba
TV promo with actor Idris Elba
