The new brand marque is designed with symmetry and reflection in mind, to play on the publication's title.
The colour wheel look also adds an element of depth as the logo can be percieved as a cube.
I designed the logo with geometry in mind because i wanted a visual that could fold out in
different ways linking it to the strapline 'Be there when the story unfolds.'
This strapline establishes the Mirror as having their finger on the pulse and the first place you should go to when a story breaks.