Vía Consultores is a full service consultancy based on Monterrey, México. It facilitates internal processes in payroll, legal advice and talent acquisition, generating cost optimization for the companies.
For this project, the aim was to create a brand identity that communicates how Vía Consultores works to find the path that best fits each Company. They wanted to stand out from other consultancies as a younger and brighter firm, bringing out new ideas and creative thinking to solve problems.
We focused on showing their advantages with solid bright colors and bold shapes. The logo is an abstraction of a ship helm, made with the capital letters V-I-A with a playful arrangement.
