This was a fun personal project for me. I found myself down a wikipedia rabbit hole late one night and landed on some information regarding the classic Universal monster movies. I watched all of these as a kid, of course. After reading about Boris Karloff's contributions to the film I started to think a little about what the identity graphics might look like for a foundation that promotes his legacy. Keeping it simple, I did some business card mockups. Leaning heavily on his portrayal of The Mummy and even used his eye from a promotional image from that film as the basis for the eye that highlights the B's bowl.