Iron man counterattack​​​​​​​
This project is 2-LA Design latest collaboration with Marvel and Anta, besides the story , we are deeply inspired by iron man's suit design as industrial designer, 2-LA design wants to take this opportunity to dig into story of each suit design , and build meaningful connection between sneaker and iron man suit. 
Video captures the moment in launch day of 2 iron man sneakers in Shanghai 11/10/19
First Sneaker: Mark7
Mark7 builds concept foundation of all suit designs after it, it is the milestone in the history of iron man suite design and it is first suit that has auto assembly technology, we also want this sneaker has real suit material's finish quality not just simple red and yellow color break, the material and finish is one thing we paid extra effort in this design
Design sketch to exploring concept of mark 7 design, trying to find out the look and feel and where to build connection with "auto assembly" technology
we want to really mimic the finish of suit not just red and yellow color break, the inject molded KPU is the solution we found to bring real suit look and feel on sneaker, the air bag on the side gives foot comfort and firm support 
The magnetic buckle give the user that "auto assembly" experience in the last step of wearing sneaker
The flow air system makes walking experience much more futuristic and effortless
Final design 
Final Design
Mark7 limited edition packaging including the cartoon suit
Second sneaker: Mark25
Mark25 is big guy but quiet character in Iron Legion, but we like the bold statement from Mark25, the heavy duty air pump features the Mark25 from other suits, black and yellow color makes suit so much cooler, so we took all this details into sneaker design and also want to bring this cool character on the stage, fan and user can know a bit more about Mark25 
the signature black and yellow is seamless combined with sneaker design, the CMF design did great job to make it distinguished from Mark7 sneaker
Air pump is already designed into sneaker in mid-sole, seamless connect suit feature. the molded TPU counter give bold statement of who is Mark25  
Final design
Final design
Mark25 limited edition packaging
The poster of launch event
the display stage in launch event
Lead designer Xiaoxi Shi is talking about story behind design 
Xiaoxi Shi is signing shoes for Marvel fan
Artiest Zhijun Wang made awesome iron man helmet by using all material from Xiaoxi Shi's sneaker design. two talents are on the stage with ironman helment 
Thank you for viewing
Counterattack
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Counterattack

40
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Published: