The collective has been born recently and we helped them release a clean, recognizable yet meaningful mark to reach their target niche and make a difference within their pretty saturated market.
Constantly finding themselves at the crossroads between the analog and the digital world, the group chose the name Digg It All as an allusion to digging all forms of music, contemporary and timeless, as well as to the well known practice of digging for records.
Two mystique universal symbols were used in the conceptualization of the desired logo. First, the hand comes with a double meaning: it represents fortune, luck or fate, but also channels the tool of tools - as explained by Aristotle.
Complementing the same ancient symbolism, the second element used is
the disc - or vinyl record. While it mainly represents the medium through which the musical collective expresses itself, it also doubles as a symbol for the sun - thus encapsulating a more personal meaning for the artists.
Client quote: Can't express enough thanks for your help man. You really went above and beyond!
Timestamp: June 2019